The only way you can truly be successful in attracting your target audience is by understanding who they are. Many small business owners, especially people who start their business alone from home, often skip a few steps in the process. This usually ends up causing issues with finding an audience for your product.
Instead, focus on who you want to serve before you do anything in your business. Kowing who you want to serve and why will help you fill your email list with people who are ready to buy from you. These ten ways to get to know your audience better will inform your products and services. They even help shape the words you use to communicate to them the value you offer.
Do Your Homework
Research Your Industry – When you first start, you need to know what industry you are in. Those industry metrics will help you know where you can start making goals and setting standards in your own business. Look at business organizations, associations, and nonprofits to help you do the research both online and offline.
Study Your Competition – Even if you don’t have the first customer, you can get to know your audience by studying your competition. Participate in their groups, join their email lists, and network with their customers. This will give you the most traction into getting the right information about them. When you become part of the community, you’ll get so much more inside information. This is crucial in attracting your target audience.
Get Personal
Create Customer Personas – As you get to know your audience, create customer personas that match the person you’re directing the information to. You may have many client avatars or personas based on the customer’s buying journey.
Monitor Engagement – An enjoyable way to get to know your audience is to participate in their social media engagement and discussions. Social media should be a two-way conversation. Doing this right will get insight into their deepest fears so that you can help them.
Ask Them – Once you’ve identified precisely who you want to market to, you can simply ask them questions. Ask about what they want and need once you’ve incorporated yourself into their communities. You’re going to get far more insight when you participate and network with your audience.
Play Forensic Investigator
Do a Test to Determine Interest – Another way to check if you are attracting your target audience is to generate a test of some kind. Create a checklist for a topic that you think they care about, offer it as a freebie to see who takes it. Then ask for feedback.
Identify Their Pain Points – When it comes to knowing your audience’s pain point, you have to work what you know. First understand your own expertise and the niche you want serve. In other words, choose pain points you can solve.
Be Professional
Use the Tools of The Trade – Don’t skimp on software that helps you get to know your audience and network with them. Use paid versions of the software that you want to help you get more done. These include email marketing software, landing page software, and others. For example, like the look of this website? You can find my theme, including gorgeous landing pages and graphics, from my friends at BluChic.
Be a Resource – Sometimes, you may not be able to fix a problem on your own due to a miss-match with the audience. When this happens, don’t force it. Focus on being a resource to your audience, and it’ll be a win-win. Even if I don’t end up working with a prospective client, I always point them to my Central Library. For free.
Build Relationships – As you get to know your audience, make the focus relationship building. It’s all about honesty, transparency, and the ability to stay on topic. That’s how you build strong relationships.
As you work on getting your first 1000 subscribers, you’ll want to keep each of these tips in mind. Don’t reinvent the wheel. Instead, do what works. Rinse and repeat. Do that, and you’ll soon find that you’re building your list with an active and interested audience who needs what you offer.