LOOKING FOR VISION BOARD INSPIRATION? Click Here to Download our Free Vision Board Guidebook

marketing

Attracting Your Target Audience: 10 Simple Ways

The only way you can truly be successful in attracting your target audience is by understanding who they are. Many small business owners, especially people who start their business alone from home, often skip a few steps in the process. This usually ends up causing issues with finding an audience for your product.

attracting your target audience

Instead, focus on who you want to serve before you do anything in your business. Kowing who you want to serve and why will help you fill your email list with people who are ready to buy from you. These ten ways to get to know your audience better will inform your products and services. They even help shape the words you use to communicate to them the value you offer.

(more…)

6 Small but Powerful Ways to Get Noticed by Prospects on LinkedIn – Without Spamming Your Connections

  • branding, marketing, promotion
  • Comments Off on 6 Small but Powerful Ways to Get Noticed by Prospects on LinkedIn – Without Spamming Your Connections
  • by

LinkedIn was created in 2003 as a way to do business differently. It was founded as a business-related social network and has kept that reputation as the go-to place for business connections over these last 17 years. Not only can job seekers find hiring managers or decision-makers in their dream companies but business owners and sales executives can find prospects via LinkedIn as well.

(more…)

Yes, You Need to Become a Brand

A lot of business owners when hear the word “branding”, think of a logo, like Nike swoosh, or the bite out of the Apple apple. But branding is so much more than a logo. It’s all encompassing when it comes to defining who you are as a business. It’s not just what you do, but what you stand for. It’s not the color of your products, but what those products mean to the people who buy and use them.

(more…)