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6 Small but Powerful Ways to Get Noticed by Prospects on LinkedIn – Without Spamming Your Connections

  • branding, marketing, promotion
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LinkedIn was created in 2003 as a way to do business differently. It was founded as a business-related social network and has kept that reputation as the go-to place for business connections over these last 17 years. Not only can job seekers find hiring managers or decision-makers in their dream companies but business owners and sales executives can find prospects via LinkedIn as well.

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Yes, You Need to Become a Brand

A lot of business owners when hear the word “branding”, think of a logo, like Nike swoosh, or the bite out of the Apple apple. But branding is so much more than a logo. It’s all encompassing when it comes to defining who you are as a business. It’s not just what you do, but what you stand for. It’s not the color of your products, but what those products mean to the people who buy and use them.

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