The only way you can truly be successful in attracting your target audience is by understanding who they are. Many small business owners, especially people who start their business alone from home, often skip a few steps in the process. This usually ends up causing issues with finding an audience for your product.

Instead, focus on who you want to serve before you do anything in your business. Kowing who you want to serve and why will help you fill your email list with people who are ready to buy from you. These ten ways to get to know your audience better will inform your products and services. They even help shape the words you use to communicate to them the value you offer.