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Yes, You Need to Become a Brand

A lot of business owners when hear the word “branding”, think of a logo, like Nike swoosh, or the bite out of the Apple apple. But branding is so much more than a logo. It’s all encompassing when it comes to defining who you are as a business. It’s not just what you do, but what you stand for. It’s not the color of your products, but what those products mean to the people who buy and use them.

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Wanna Freelance? Figure Out What You are Good at and Start Offering That

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If you’ve been contemplating becoming a freelancer but are stuck on what kind of gig to start, the most straightforward course of action is to figure out what you’re good at and do that. For example, if you liked to write papers in school, you can probably get content writing gigs.

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Freelancing and the Gig Economy

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Becoming a freelancer is a great way to take control of your life by offering services to people and businesses that need them but who don’t want to hire full-time employees to do it. Called gig work, freelancing, or the gig economy, has become the most lucrative type of self employment for people who want more control over their work, and their lives.

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